Please accept all cookies to ensure proper website functionality. Set my cookie preferences

What are the most popular sales and marketing customer relationship management (CRM) software products on the market?

To find out, Software Advice ranked all-purpose solutions based on three criteria: number of users (how many individuals regularly use the product), search traffic (the number of times the brand/product is searched on Google each month), and social followers (how many followers the brand/product has on Twitter, Facebook, and LinkedIn).

Salesforce is the most widely used CRM product of those examined (35% of all users); Microsoft Dynamics is next (10%), followed by Hubspot (7%), Insightly (7%), and Infusionsoft (6%).

Salesforce is also the most searched for product (41% of all CRM-related Google searches each month), followed by Hubspot (6%), Netsuite (6%), and Oracle PeopleSoft (4%).

Microsoft has the biggest social following (15 million followers); Oracle is second (2.2 million), followed by SAP (1.4 million), HubSpot (1.3 million), and Salesforce (1.1 million).

About the research: The sales and marketing CRM rankings were based on the number of users, search traffic, and social followers for each product.

Sign up for free to read the full article. Continue reading "The 10 Most Popular CRM Products" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Customer Relationships Articles

You may like these other MarketingProfs articles related to Customer Relationships: