What are the most popular sales and marketing customer relationship management (CRM) software products on the market?

To find out, Software Advice ranked all-purpose solutions based on three criteria: number of users (how many individuals regularly use the product), search traffic (the number of times the brand/product is searched on Google each month), and social followers (how many followers the brand/product has on Twitter, Facebook, and LinkedIn).

Salesforce is the most widely used CRM product of those examined (35% of all users); Microsoft Dynamics is next (10%), followed by Hubspot (7%), Insightly (7%), and Infusionsoft (6%).

Salesforce is also the most searched for product (41% of all CRM-related Google searches each month), followed by Hubspot (6%), Netsuite (6%), and Oracle PeopleSoft (4%).

Microsoft has the biggest social following (15 million followers); Oracle is second (2.2 million), followed by SAP (1.4 million), HubSpot (1.3 million), and Salesforce (1.1 million).

About the research: The sales and marketing CRM rankings were based on the number of users, search traffic, and social followers for each product.

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji