TODAY ONLY: enroll in any online training course for free!
Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Half (51%) of marketing and advertising executives say their company's public relations/communications department is best suited to handle the organization's social media efforts, according to a recent report from The Creative Group.

The report was based on data from a 2015 survey of US-based marketing and advertising executives as well as data from a similar 2013 survey.

Some 28% of respondents say the marketing department should handle social media.

Some 9% say customer service should be responsible, and 5% say it should be in the hands of the organization's CEO.

About the research: The report was based on data from a 2015 survey of US-based marketing and advertising executives as well as data from a similar 2013 survey.

Sign up for free to read the full article. Continue reading "Which Department Should Handle a Company's Social Media Efforts?" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


MarketingProfs Partner