Half (51%) of marketing and advertising executives say their company's public relations/communications department is best suited to handle the organization's social media efforts, according to a recent report from The Creative Group.

The report was based on data from a 2015 survey of US-based marketing and advertising executives as well as data from a similar 2013 survey.

Some 28% of respondents say the marketing department should handle social media.

Some 9% say customer service should be responsible, and 5% say it should be in the hands of the organization's CEO.

About the research: The report was based on data from a 2015 survey of US-based marketing and advertising executives as well as data from a similar 2013 survey.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji