Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to a recent poll from YouGov.

The report was based on data from a survey conducted August 23-26 among 547 adult Millennials (age 18-34) in the United States.

Just under half (48%) of Millennial social media users say they are either fully or somewhat aware that Instagram rolled out its Stories feature.

Some 53% of Millennials active on Instagram say they look at Stories content on the platform at least once per week, and 27% say they post Instagram Stories at least once per week.

Asked whether they prefer to use Instagram Stories or Snapchat Stories, 45% of Millennials familiar with at least one of the two services cite Snapchat's version, and 21% cite Instagram's version; 34% say they have no preference.

About the research: The report was based on data from a survey conducted August 23-26 among 547 adult Millennials (age 18-34) in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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Twitter: @ayaznanji