Instagram's Stories feature, which launched in early August, is off to a strong start with Millennials, but it is still not yet liked as much as Snapchat's version, according to a recent poll from YouGov.
The report was based on data from a survey conducted August 23-26 among 547 adult Millennials (age 18-34) in the United States.
Just under half (48%) of Millennial social media users say they are either fully or somewhat aware that Instagram rolled out its Stories feature.
Some 53% of Millennials active on Instagram say they look at Stories content on the platform at least once per week, and 27% say they post Instagram Stories at least once per week.
Asked whether they prefer to use Instagram Stories or Snapchat Stories, 45% of Millennials familiar with at least one of the two services cite Snapchat's version, and 21% cite Instagram's version; 34% say they have no preference.
About the research: The report was based on data from a survey conducted August 23-26 among 547 adult Millennials (age 18-34) in the United States.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Social Media:
- The 50 Highest-Earning Social Media Creators [Infographic]
- How to Harness the Power of ChatGPT to Scale Your Social Media Marketing
- Six Social Media Marketing Predictions for 2024 [Infographic]
- How to Create a Social Media Content Calendar in Three Steps
- The Importance of 'Dark' Social Media for Marketers
- Anger and Animals: What Makes TikTok Thumbnails Successful