Question

Topic: Copywriting

I Need Another Way To Say Something

Posted by debbci on 7/2/2009 at 4:15 PM ET 250 Points
I am listing services for a consulting firm directed at the handbag and footwear industry. I have listed the most important elements of what we do and need another way to say

"and more" because I cannot list everything.
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RESPONSES

  • Posted by Inbox_Interactive on 7/2/2009 at 5:17 PM Accepted
    Let me ask you a question. Why do you need to say "and more" or its equivalent?

    Is anyone going to see your list and say, "Nope, they don't make any mention of what I need -- oh, wait! -- there's MORE, so maybe they really DO have what I need!"

    I'm guessing that if you haven't struck a chord with the things that are important enough to list, the "and more" part is not going to make up for that. Ever.

    Am I overthinking it? Maybe.
  • Posted by mgoodman on 7/2/2009 at 6:04 PM Accepted
    What's wrong with "... and more?"

    Where is this list going? Why would you want a long list (with or without "... and more") if the prospective client only makes a finite number of things? Wouldn't you be better served just listing the things the client cares about?

    It's kind of like a strategic planning consultant listing all the topics he/she covers and then adding " ... and more" when the "more" is stand-up comedy, public speaking and water skiing. Why?

    Long lists often signal lack of focus. Don't do that to yourself.
  • Posted by SteveByrneMarketing on 7/3/2009 at 2:16 PM Accepted
    plus a complete array of solutions for all your needs
    plus turnkey solutions for all your needs
    plus complete fulfillment of all requirements
    plus everything else you need

    hope theses help.

    Steve

  • Posted by debbci on 7/7/2009 at 11:06 AM Author
    I wanted to thank everyone for the quick and helpful answers!
  • Posted by lathans on 7/21/2009 at 11:15 AM Member
    I beg you to lose the "and more". I'm always amazed when company literature follows the "three pounds of crap in a 1-pound bag" method. Adding "and more" means you've got a laundry list of items and don't want to exclude any prospects because of what you may not have listed.

    Instead, focus on your SOLUTION...how do you help, why do you help, what's in it for the client. Think strategy, ROI, investment, for the CLIENT, not you.
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