Question

Topic: Copywriting

New Business Marketing Collateral

Posted by Anonymous on 4/20/2004 at 3:12 PM ET 250 Points
I am faced with the challenge of creating introductory sales collateral for a brand new service division under the direction of the CEO. I am have been asked to write messaging that talks about our vision, people and processes rather than how our services can benefit the end user. 1) How should collateral material be created for introducing new services/products? 2) How do I produce a product that will be effective, while at the same time satisfying the needs of the CEO?

Appreciate your help.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by SRyan ;] on 4/20/2004 at 9:13 PM Member
    I've seen one company effectively talk about itself (vision, people, processes) in a meaningful way in web and collateral material: Drillinginfo.com. Their message -- and product -- communicates clearly that they ARE drilling guys who built a service FOR drilling guys.

    Unless the CEO has anything to say that differentiates the company, you may as well be writing for www.huhcorp.com !!

    S
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Copywriting)