Know-How Exchange : Copywriting

Hi Mark


Option C is the right usage. B could be right too, but if you are talking in the future tense, C seems more apt

- Nahida

"That'll" is not a word! It is better to use "that will". Please don't murder that language by using INCORRECT American slang.

Option 'B' is the only grammatically correct one.

'Here's' is, in reality, 'Here is' . . . that's in the present, not the future so that eliminates 'C' as a viable option because you'd be mixing verb tenses.

Also, referring to a single apartment suggests the proper tense of the verb 'to make' would be the third person singular or 'makes' rather than 'make' . . . so that eliminates option 'A'.

That all said, I still suspect most people would not notice or cringe at hearing version 'C'. ;-)

Grammatically? B or C.

From a marketing standpoint? Fire the person who came up with them.

Michael

Optiion C is correct. But you might want to stay clear of such an outrageous claim. Someone might not be happy if they didn't get rich. You literally can't guarantee such a thing. The property could in theory help them achieve riches, but it couldn't guarantee that it would happen.

I'm with Michael. I don't think your real challenge is with the correct usage. It is more likely the marketing premise.

To whom and what are you trying to sell? Are you selling multi-family housing to investors? Are you offering a rebate program for renters?

Other notes:

1.I would not use "richer." It tends to cheapen the thought, since it is tied to money. Consider using "build wealth," instead.

2. Avoid using cliches, such as "Leaps and Bounds," unless it is working in conjunction with the visuals in your advertising concept. Even then, I question it's benefit to your selling proposition.