Question

Topic: Copywriting

Direction On Direct Mail Postcards.

Posted by Anonymous on 5/5/2004 at 12:30 PM ET 250 Points
Can you recommend a proven course or resource that I can direct my writer to use to improve their direct postcard mailings? We are having good results now...but still haven't hit on THAT idea which can be used over & over again with strong results. I'm open to classes over the net, audio, books, seminars, anything...stakes are high!
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RESPONSES

  • Posted by Pepper Blue on 5/5/2004 at 1:25 PM Accepted
    Hi Mattb,

    A question very similar to this was previously asked in this forum.

    Here is the link which has many good answers.

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=988

    I hope that helps!
  • Posted by SteveByrneMarketing on 5/25/2004 at 7:25 PM Accepted
    Here's the often referred to "bible" of direct response. It was my first educational read on direct response copywriting - and it still stands up as the best of the basic's.

    Successful Direct Marketing Methods, Seventh Edition
    by Bob Stone (Author), Ron Jacobs (Author)

    happy reading
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