Know-How Exchange : Copywriting

You are correct. It is just a figure of speech referring to "thinking in the direction of marketing".

It ia also a way to describe a state of mind. For example, someone who is a painter may be describedas having an "artistic mind", a pro athelete may have a "health conscious mind".

It's a buzz word to make you believe you are focusing on a certain topic.

I hope this helps!

Jett gave you the right answer. As I thought about your question, It seemed you may be thinking of marketing MIND-SHARE. So here’s something from NURO Mind-Share Marketing:


Mindshare Marketing is arguably one of the most potent weapons at your disposal to successfully compete in the marketplace.

The Mindshare methodology is what it says:

A structured, streamlined, process to gaining share of mind;

A process with core assumptions based on human truths;

A process that integrates the non-negotiable elements of marketing strategy;

A process that outsources your tactical requirements to the most appropriate specialists available.

There are 3 strategic phases to developing your mindshare: your Positioning Strategy, your Competition Strategy and your Marketing Operations Plan

The objective is simple: lay a strategic foundation to leverage all tactical communications by gaining share of mind in your prospects and customers.