Question

Topic: Copywriting

Email Sign Up-reward Program

Posted by Anonymous on 5/3/2007 at 11:13 AM ET 25 Points
We have an email sign up card we put in all of our stores. You take the card and fill it out to be signed up for our Fashion Link program which is a program where we send you special coupons and deals etc. We are in the process of redoing those cards and want something catchy or better sounding then what we have now.

How do we reword the following? We don't really like the word reward nor do we like using perks as it's replacement.

Text reads as:
Don't miss another reward....
-look for your welcome email the day after you sign up
-open your welcome email to confirm membership
-receive 20% off your entire purchase as soon as you confirm
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RESPONSES

  • Posted by Tracey on 5/3/2007 at 12:50 PM Accepted
    How about:

    We want to say "Thank You!"
    Open your welcome email to confirm your membership, and receive 20% off your next purchase. We'll keep saying thank you with coupons and early notifications of sales.
  • Posted on 5/3/2007 at 12:55 PM Accepted
    Your headline:

    Sign up today for your 20% discount!

    Yes - I would like a 20% discount on future purchases and notice of other great deals! Here is my email address:

    Email: ___________________________________________

    Remember to leave lots of room for long email addresses. Of course, the customer can complete the form while he or she is waiting in the checkout queue, or while their purchase is being processed. Just takes a little training for the cashier to give them a smile, the card and a (free?) pen.

    Best wishes

    Peter Hobday
  • Posted on 5/3/2007 at 3:25 PM Accepted
    VIPs Sign-Up
    -Save 20% on your first purchase after you confirm

    VIP email address: _____________________________

    Look for your welcome email the day after you sign up and confirm to receive VIP savings.
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