Question

Topic: Copywriting

Chocolate Festival Radio Copywriting

Posted by Anonymous on 1/17/2008 at 7:31 PM ET 250 Points
I volunteer with a group producing their annual Chocolate Festival in mid-February. Its an evening event featuring chocolate sampling, a chocolate cooking/baking contest, and wine and liquer sampling. There is also a small silent auction and raffle. It's held just prior to Valentines and at 7pm so festival-goers can go to dinner them join us at the event for a dessert. They also get to vote for their favorite dessert as part of the evening.

We're looking for a clever 30-sec radio spot and I'm wondering if anyone has any ideas or cliches, etc. we can use in the copy.

Thanks for your consideration.
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RESPONSES

  • Posted by SteveByrneMarketing on 1/18/2008 at 1:22 PM Accepted
    Everybody already likes chocolate, they just need an excuse to eat it. Also, there has been a great deal of press on the health benefits of chocolate in all media. So maybe you could build a theme on why people should have a certain amount of chocolate in their daily diet.

    Just google "chocolate health benefits" and start writing.

    hope this helps,

    Steve
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