Question

Topic: Advertising/PR

How To Attract Sponsors For A Commercial Event?

Posted by Anonymous on 3/16/2008 at 3:28 AM ET 250 Points
I need to know how i can efficiently convince major companies to sponsor my event in cash\kind because im an event manager and i earn my living by organizing parties , live gigs , concerts etc...For every event i organize i need cash sponsors, beverage sponsors , advertisement sponsors , hospitality sponsors etc so please give me ideas and ways by which i can attract them to sopnsor my event!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/16/2008 at 9:31 AM Accepted
    Sponsors care about how many prospects you can get their product seen by. That means you need to know: how many people will attend the event, their demographics (age, income, gender, location, etc.), the event theme (to ensure that a MADD event isn't sponsored by a beer company, for example), and potential media exposure (so their information will be seen by more than just the attendees).
  • Posted by CarolBlaha on 3/16/2008 at 4:40 PM Accepted
    Sponsors need to know WIIFM, what's in it for me.

    I have run more than I remember events of this type.

    Find a champion. Someone who identifies with your event. that will cut thru the red tape. If you expect to just mail something to someone blind-- you won't get much in results. Competition for these events is high. Your personal contact will make all the difference.

    They care about exposures. How many people will your event bring. What value are they to them.

    Do a strong value statement. There is plenty of info available to justify your values. Use it. They want value.

    Sell Well and Prosper tm
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