Question

Topic: Copywriting

How To Word A Press Release

Posted by Peter (henna gaijin) on 10/28/2008 at 9:12 PM ET 500 Points
One of my clients imports hand crafted Japanese soaking tubs from japan to the States. They recently were able to get one of the top Japanese style spas in the States to install a couple of their tubs. I think this shows a lot of confidence in the product line.

I want to write a press release about this customer, but am drawing a blank about how to word it. I am looking for suggestions, or examples of how other companies have written press releases announcing about important new customers.

I actually may not submit this press release to too many magazines, but instead plan to use it as a piece of marketing material.

Doumo arigatou gozaimasu.
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RESPONSES

  • Posted by saul.dobney on 10/29/2008 at 8:17 AM Accepted
    Visit some of the PR feed websites such as PRnewswire and such like and see how other people are running them.

    Then try to think up a better angle that those you've read about and follow Phils suggestion of just write anything, then edit and edit - you may want to write, leave then edit.
  • Posted by Jay Hamilton-Roth on 10/29/2008 at 8:56 AM Accepted
    ...and when you're done crafting it, consider running it through Press Release Grader (https://www.pressreleasegrader.com/).

    But I wouldn't use a press release format for this, since a press release is to mention something newsworthy. Having a client purchase your product isn't.

    Instead, write it more as a testimonial, showcasing the high-level of the spa, and how you can bring in the same energy to your own home.
  • Posted by kevin.shoesmith on 10/29/2008 at 10:04 AM Accepted
    Remember the 5 W's of news writing: Who, what, when, where, why and how. Then pick the most important of these and start with that, answering each as you go.

    With that said, I agree with Jay. This sounds like a perfect time for a testimonial. Highlight the benefits received by having such a spa in your home but let someone else (the testimonial) speak for you.

    If you need someone to prepare the testimonial (for a nominal fee) I would welcome the chance to talk with you.
  • Posted by Frank Hurtte on 10/29/2008 at 10:51 AM Accepted
    I believe human interest stories always get more press.

    Think about the human side of this equation. And, buy yourself a copy of Tom Peric's Book - Wacky Days.

    www.wackydays.com

    This book is one of the absolute best on press releases and pr work.
  • Posted on 10/29/2008 at 12:40 PM Accepted
    I agree it seems more suited for a testimonial than a press release. When you do have something newsworthy, there's a good (free) tool on the Duct Tape Marketing web site.



    https://www.ducttapemarketing.com/Instant-Press-Release.htm
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