Know-How Exchange : Copywriting

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You're in a tough spot because you can't use deceptive lines or you land in spam country. But lots of spam filters reject anything with invest, fund, cash etc.

Subject: We introduce havers and needers

Michael

If you are on the client-side trying to raise capital, and if you're hoping to blast out a bunch of email to investors in an effort to market your company and/or your clients' projects, I have one thing to say to you:

"Good luck."

This is just not how business like this gets done. Not at all.

This is a business about relationships and knowing what investors are looking for what and bringing it to them ONLY when you know that you meet their criteria, etc.

If you become known as a company that "shotguns" investment opportunities, you will never have any credibility.

Moreover, think about how many other people are probably out there doing the same thing--sending unsolicited investment opportunities by email. I bet it's quite a lot. I doubt the recipients of these emails even read them.

I think you're going to have to do this the old fashioned way: Pick up the phone, make introductions, and keep an exceptionally clean database for use when you have a deal to market.

There's a process here that is tested and time-honored. I suggest that you use it.

Are you really using "Rolex" as the name of your company?

I'm thinking this is not a good idea...