Topic: Copywriting

Key Copy Tips For Newsletter Marketing

Posted by Anonymous on 250 Points
What are some tips for effective newsletter marketing - particulary via direct mail? Do you know of any statistics or information that point to copy effectiveness? In other words - what copy will drive new subscriptions?
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  • Posted by Blaine Wilkerson on Member
    I have one answer for you. Check out and contact Tim Pepper at

    He is a current Top 25 Expert and newsletters are his specialty! He is informed, creative, professional, and accurate.

    I would go with him all the way!

    If you have any further inquiry, email me at

    Good Luck!!1
  • Posted by Blaine Wilkerson on Member
    For a variety and more expertise on direct mail and subscriptions, I would also suggest you contact Robert Wilkerson at

    He has iver 25 years of subscription management/marketing experince and current consults magazines from all over the country! A "guru" of direct mail subscription!

    Good Luck
  • Posted by Blaine Wilkerson on Member
    By the way, if you mention my name (click on "Jett" in my answers to get my name) to either one of my contacts, your request will be expedited since they know me.
  • Posted by Pepper Blue on Member
    I agree with all the above and want to add that whatever method you use it should be part of an overall integrated marketing program. This means that all your marketing tactics i.e. direct mail, e-mail, advertising, telemarketing, smoke signals, whatever, should work together, leverage each other, to drive sales, whether it is on a website, physical store, personal meeting etc.

    Remember to build in a feeback mechanism because if you can't measure it, you can't prove and improve.

    Copy gurus to check out: Robert W. Bly for offline and online, Nick Usborn for online, Robert Wilkerson in Jett's message above for direct mail, and if I can help please let me know.

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