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Topic: Advertising/PR
Print Advertising Vs Online Advertising
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I have FB business page, Twitter acct, Pintrest (I'm getting that up and running), & I use Craigslist to post ads. Right now, we don't have a blog. Idk if the effort I would put into a blog would actually be beneficial.
On the advertising side, I've heard pros/ cons about mailing lists. What do you all as the pros think? I also have the information of about 300-400 people who are either customers or consignors....I have some mailing addresses, email addresses and / or phone numbers. I will obviously reach out to them using the information that I have on file. Also, someone approached me about text message marketing. Hiring a service to do this... I get it. Do you all think it is worth it? I'm using ChimpMail for my emails to clients. I have about 70 people on my email list so far.
What forms of marketing: online & print would you suggest? I've thought about: postcards to give out at business / mail to customers, brochures (tri-fold), flyers to post on local companies bulletin boards / break room areas. I'm near a large lake, so someone recommend advertising in the lake magazine. When I do advertisement, do you think I should add a coupon? I've done it a couple of times but I haven't seen a return. Idk, if I'm not reaching the right people, if my coupons aren't compelling enough to bring people in or what else the problem might be. I'm trying to draw new people to the store and I'm having a hard time figuring out how to do that. I want to do all of this so I can grow the business long term.
It seems obvious that I should use this to announce the new us: colors (any suggestions right now we are using pink as one of our colors), logo (if we decide on one), name change or not (seems this group is against the name change), new markdown policy, and maybe just introduce ourselves.
Creating all of these take time and money. I'm willing to do the work and spend the money. I wanted to check in with a group of professionals to see what you think is actually viable. Honestly, since my background is in something completely different feel free to dumb it down for me. Any tidbits, ideas, or concepts that you think I might have already thought of assume I haven't. Also, if there are any articles, blogs, or groups you can recommend for me, please do. Thank you so much!! Hillari