Question

Topic: Copywriting

Help With An International Restaurant Billboard

Posted by eduardo_mata on 8/6/2013 at 7:24 PM ET 250 Points
im trying to make a billboard for a small international restaurant in a 3,000 houses neighborhood outside the city (about 4 miles) ... originally the restaurant was italian, so its named Sapore, but now it offers a wide variety of dishes and it is very affordable, From the outside it does look expensive but it isn't so nobody tries it.
The billboard is 200 yards from the restaurant and I want it to express in it, that the restaurant its cheap, complete and near.
The neighborhood is targeted to late 20's, 30's and 40's with a medium/low income.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Moriarty on 8/7/2013 at 2:41 AM Accepted
    Think to yourself: why would someone want to stop at your restaurant. One issue is that your customers may not want to stop if they're travelling 50km that evening - and you're on the way.

    Have you considered a bill board on the way back into town?? ;-)

    Don't use the "cheap" line. Emphasize the quality and diligence of your establishment. Take a tired traveller coming home who's thinking "I've got to cook tonight" - and there's your sign!

    More later I must to Rotterdam within the hour.
  • Posted by Moriarty on 8/7/2013 at 2:42 AM Accepted
    Oh, and you don't have to be cheap for low incomes - they want a real treat, you'll make sure that it's value for money whatever the price they pay.
  • Posted by Jay Hamilton-Roth on 8/7/2013 at 8:24 AM Accepted
    Consider high-quality images of some of the dishes and add something like: "Eat Like Royalty - On A Budget"
  • Posted by cookmarketing@gmail. on 8/9/2013 at 6:13 PM Accepted
    Since it is an international 'spot' post something in all the languages that will pull them all in?

    Food Fun Value...食品玩轉價值...Essen Spaß-Verhältnis...comida diversão valor

    or whatever the several dominate languages
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Copywriting)