Know-How Exchange : Copywriting

please help me to write this proposal

To begin with, stop thinking about "selling". Remove this notion from your thinking, from your vocabulary, and from your writing.

Next, think of ways to address the needs, wants, desires, and long-term goals of your CURRENT customers: it's far easier (and much cheaper) to communicate with people that are already listening to what you have to say.

Do these things over the course of the next week. Then come back and report your findings.

I think follow the guidelines that you have provided.

Gary's looking at this from the right perspective. Much more to the point is that you're already in an industry that's got a poor reputation. That means being squeaky-clean is essential.

You have to PROVE that you're reputable - not just flashy testimonials, something truly gritty. If your company has any customer reviews, go through them with a fine tooth comb. Work out what you do best, who you do it for and what they said. Now comes the really hard bit: the proof. You prove your honesty by being up front about something one of your clients said - and this is hard to do because it focuses on a BAD review.

You need to be very careful in choosing it - for it can't just be "we hate bankers" it has to be something that's genuine and that you can honestly counter in some way to say "we didn't do this very well" or "well this was a misunderstanding". Now whilst this is a bad review, you have both countered it honestly AND shown that you are Genuinely honest.

How many charlatans tell their customers something like this?

Add this to Gary's mix and you'll have something that's truly tough to beat - because the kind of people Gary's talking about aren't going to be fussed about one little mistake. They're interested in the bigger picture.

thanks guys,am getting on to it,and hope to bring positive response by next week. ella please what procedures should i follow