Know-How Exchange : Copywriting

A few quick thoughts:

Instead of features, why not highlight benefits? Benefits are what people buy.

And instead of "innovative" perhaps you should strive for "relevant, compelling and [emotionally] rewarding."

Finally, your headings should telegraph the most important thing you want the target audience to remember. Most people won't read the text. They'll look at the pictures and perhaps read (and remember) the headings.

If you can do these things, you will have a much stronger brochure.

Put More Seats In Your Seats
Fill Your House Easier
A Sell-Out Idea

A few ideas -

1.Features to the theatres

- The better way to sell seats
- Sell seats the easy way

2. Features to the cine goers

- get great deals for evenings out

3. Easy of Payment(Payment Methodology)

- secure payment methods
- fast and secure payments
- reliable income

4. Future Expansion

- we grow with you
- you can grow with us
- unbounded growth potential

5. Contact us

- say hello
- give us a call
- get in touch

6. Mobile Apps

- download our app for ease of use

If I run a theatre (or a chain of theaters) any brochure as outlined above that arrives in the mail will go straight in trash.

If your service is as good as you claim it is you need to get on the phone and you need to outline benefits to me, benefits to my ticket buyers, and benefits to my bottom line.

You do this in person, in my office, by explaining and showing me face-to-face how other theatre owners just like me have benefited. Relying on a brochure to do your heavy sales-based lifting for you here is a mistake; you need noes to nose sales people to close deals—to get signatures on dotted lines. To do this you need qualified leads, not so much brochures.