Question

Topic: Copywriting

How To Create An Attractive Technical Presentation

Posted by Anonymous on 11/24/2004 at 10:34 AM ET 250 Points
How can I present in an attractive form an engineering project to the beneficiary client, giving that I must include in the presentation more than 90 % technical data?
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  • Posted by SRyan ;] on 11/24/2004 at 2:04 PM Accepted
    Hire a writer who specializes in presenting complex info clearly. And/or use a firm like www.xplane.com to create terrific storytelling graphics.

    Can't do that? Then see if your library has any of Edward Tufte's books. They might inspire some ideas (or at least help you recognize what's awful.)

    Sorry I can't offer you much more help, but your question is pretty vague!

    - Shelley

    ps. Why did you post this in the Website Critique category? I'll move it to the Copywriting category so that the appropriate people might see it.
  • Posted on 12/30/2004 at 8:51 PM Member
    All good advice, a couple more points:
    Use graphs and photos, stress benefits, show contrast with competition or before/after. Also most engineers are men - an occasional female swimsuit model will wake some of them up (Beauty is in the eye of the beholder, be carefull to know your audience and what they like to see, expect to see - then add a couple suprises).
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