Topic: Copywriting

The Welcome/on Boarding Email Should Consist Of?

Posted by jagritiatwork on 125 Points
Can someone please guide as to what are the best ways to welcome your new users through mail when they sign up for your service apart from usual hello and thank you mail.

Google for example gives you tips on how to manage your account while some send a simple hello with giving links to the social profiles and asking them to stay connected. What are the best practices in the welcome emails? If possible please provide few examples.
Any help would be really appreciated.
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  • Posted by Jay Hamilton-Roth on Accepted
    What is it you want/need to say to the new users? Are their specific training they benefit from? Tips? FAQs? Is there a video to watch?
  • Posted by cookmarketing@gmail. on Member
    Ask your present "users"...thank you and what can we offer for jkiniy 'the fold'
  • Posted by jagritiatwork on Author
    @coolmarketing - Jkiny "the fold"..can you please explain that?
  • Posted by Gina G. Scala on Accepted
    What is the service you provide? What do you want to convey to the new user? What is wrong with just sending a welcome or a thank you/stay connected email? I think it all depends on what you want from your new users. Is there an incentive to sign up? A call to action? If you're looking outside the box, consider some of the subscriptions you have signed up for yourself and ask yourself what you liked about the thank you/welcome email; what you wished was different and your answer may be somewhere in between. You cannot discount your own user experience when trying to build a positive one for others.

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