Question

Topic: Copywriting

Compelling Language That Includes Stats

Posted by Anonymous on 9/23/2016 at 12:17 PM ET 250 Points
Business promo card.

Something better than this to entice the reader to open the card. Must include statistic.

We researched your church’s area and we found that with the right targeted marketing you could increase attendance by 10% during the holiday season by using the tools in this card.

Much Thanks!
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RESPONSES

  • Posted by mgoodman on 9/23/2016 at 1:14 PM Accepted
    It would be ideal if you can insert the specific area you've researched and the name of the church. Like this:

    "We researched the Pittsburgh market and we found that with the right targeted marketing you could increase attendance at Church of the Redeemer by 10% during the holiday season by using the tools in this card."

    I'm assuming that the benefit promise (i.e., increasing attendance by 10% during the holiday season) is a burning issue for your target audience.
  • Posted by cookmarketing@gmail. on 9/24/2016 at 9:35 AM Accepted
    Cover/front (Lk. 2:15-20)
    Inside - A 10% increase in celebrating the season!
    We have researched Church of the Redeemer's area.
    Let us show you how
    Call to Action
  • Posted by Shelley Ryan on 11/14/2016 at 5:48 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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