Topic: Copywriting

What Are The Secrets Of A Newbie Whitepaper Writer

Posted by on 125 Points
Hello member.
My name is Samwriterr, founder of, a pretty new member of google. I started the company with one goal in mind, writing white papers for B2B companies. However, landing that just one client as a copy writer with focus on white papers is proving to be a hard process. I have bills to pay but I have tried most of this method from cold emailing to linkendin connection. What could I be doing wrong? Where do you start as an independent copy writer?

Thank you

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  • Posted by Jay Hamilton-Roth on Accepted
    Have you tried to set up a face-to-face meeting with a local company executive to find out what type of white papers they are developing, and offering your services (for free) to build up your professional resume and understand their niche better?
  • Posted by mgoodman on Moderator
    Have you prepared a great whitepaper on the subject of "Whitepapers That Work?" Promote it in ads on Adwords, where you only pay if/when someone clicks on your ad. When a prospective client searches for a whitepaper writer, your ad can be at the top of the list, and if they want your free whitepaper on whitepapers, you'll have a qualified lead.
  • Posted by on Author
    Thank you Jay Hamilton-Roth for the response. As for meeting local executives, that might not be a viable solution as I am short on time. Getting an interview or say few minutes with an executive takes a while longer than i am willing to wait. At the same time, i am targeting the international market which makes localizing my services un-viable. Thank you.

    mgoodman thank you for taking your time to respond. Your idea is something I might have to consider, I love the idea.

  • Posted by mgoodman on Moderator
    If/when you have a first draft of your "whitepaper" whitepaper, you might consider offering it on this forum for feedback. We're a tough audience, but usually on target with our comments. A fast way to get final edits/comments. (And you can always ignore what we have to say!)
  • Posted by mgoodman on Moderator
    Might be a good idea to proof-read your "About" page. Without too much effort I spotted at least 4 typos, grammar errors or usage mistakes (e.g., singular/plural mismatch, adjectives with no noun, etc.).

    Quick example: "Are you looking for white paper writers who understand your needs, listens [sic] to your ideas and helps [sic] in the creative process?"

    Not great for professional writers. When you are selling high-quality whitepapers your own writing has to be impeccable. You don't want a prospective client to think they are going to have to edit your work (or be embarrassed by their own whitepaper).
  • Posted by on Author
    mgoodman, thank you so much for the pointer, I will definitely look and I appreciate for the criticism it definitely mean so much to me.
  • Posted by on Author
    mgoodman, I have one whitepaper already, I willing to hand it over for free any feedback is welcome good or bad.
  • Posted by mgoodman on Moderator
    Put your whitepaper online somewhere and post the link on this forum. There are folks here who will read it and comment. (Perhaps make it a separate question here.)
  • Posted by on Author I think this should work.
  • Posted by mgoodman on Accepted
    It seems that perhaps English is not your first language. You should probably consider hiring a proof-reader to correct the many grammar errors and/or usage mistakes.
  • Posted by Gary Bloomer on Accepted
    To me, it looks like you're confusing copywriting (writing sales and marketing copy) and technical writing.
    Next, what market research did you do before investing time and effort into the creation of your site? Who is most likely to buy the reports you're creating? Who have you already worked with? On top of this, the grammar use on your website presents all kinds of credibility issues, none of which are helping with conversions.
  • Posted by on Author
    Gray Bloomer thank you for your response & yes in deed, I did my research before settling down to invest time & money into doing this.

    And, Yes, I have worked under someone in the past and that is why i took this direction. As per confusing (writing sales and marketing copy) and technical writing.) I would not really agree with you, because, if you can see the document I forwarded here for you guys, that document follows the exact format and outline of what white papers should be

    As for who will buy the reports, first I am not writing for them to be bought. This is a service which will only be provided to my target market. My target market include technology companies, banking, insurance et cetra. If you can do a little research on this then it will be a little clear what I am trying to achieve here. The specific people to contact here are the Marketing VPs or Sales Managers.

    The white paper stands between technical documents and marketing copies. If a product is technical i has to be explained as such & vice versa. In the end, it is supposed to generate leads. So with that simple definition, you can understand that it incorporates both technicality & a little of marketing.

    As per the grammar issues, that is something, I will recheck again & again or perhaps hire an editor.

    Thank you once again.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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