Topic: Copywriting

Brochure Verbiage

Posted by saratogahiker on 50 Points

"CompanyX" vs "we"
"CompanyX has brought together experts..."
"We have brought together experts..."

"clients" vs "you"
" help our clients achieve their vision..."
" help you achieve your vision..."
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  • Posted by Jay Hamilton-Roth on Accepted
    It's more intimate to talk to the reader. So use "we" and "you", rather than 3rd person.
  • Posted by Gary Bloomer on Member
    Use this approach: " help you achieve your vision..."

    You need to talk about your reader twice as often as you talk about yourself.

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