Topic: Copywriting

How To Link To The Same Post Multiple Times

Posted by Anonymous on 1000 Points
Hi Guys,

I can't seem to find anything about this on the Internet.

If I'm writing an article or post that references the same source more than once, does anyone know the correct way to handle the attribution?

Naturally, I know how to link to or give credit to a source (typically someone else's online article or post).

But, what if I use concepts (not necessarily research statistics) from the source at different points in my post? Do I keep repeating the same link to the same web page?

Thanks for any insight.
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  • Posted by mgoodman on Accepted
    Here's what I did: Provide a hyperlink the first time, noting in the copy that this is an important resource for the material being discussed. Then in future sections include a phrase like, "Einstein further notes ..." or "Again according to Einstein ..." but without the hyperlink.

    I'm not sure there is a "correct" way. What you want to do is make sure you disclose what/who your source is without interrupting the flow of your material with [repeated] hyperlinks.

    I've done this a number of times, including online seminars and whitepapers for major clients (Fortune Top 100) whose lawyers seemed to think it was OK.

    Hope this helps.
  • Posted by Jay Hamilton-Roth on Accepted
    Is there anchor text in the original article that you could specifically link to?
    If this is for a scholarly website, consider using Ibid and using footnotes.
  • Posted by Jay Hamilton-Roth on Accepted
    Here's something that may help:
    It basically agrees with Michael's approach.
  • Posted by Gary Bloomer on Accepted
    The correct terms to use in an article where a citation is used once, and then referred to multiple times in the remaining text are:

    Ibid. [note the period], with this text set in Italics, OR op. cit. [again, set in Italics, and again, note the use of periods].

    The differences for these terms are explained here: >>

    Ibid. is Latin, short for ibidem, meaning "in the same place".

    Op. cit. is also Latin, and it's short for opus citatum, meaning "the work cited".

    In another, non-marketing life I spent in excess of 20 years working in museums as a designer and some-time editor. Curators and academics use these terms in scholarly works.

  • Posted by Peter (henna gaijin) on Accepted
    Repeating what everyone else said - provide link at first citation, along with name and/or author. At later times, refer to the article by name or author only (no link).

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