Topic: Copywriting

Post Tragedy Video Game Copy

Posted by lori.lopez on 25 Points
In Vegas and I have a client in need of copy for a video game tournament.

He will be opening a video game lounge on site that weekend and host Assasins Creed and Injustice 2 video game tournaments throughout the weekend. Th-Sa

The catch .... I live in vegas and we suffered a recent tragedy which I am sure you are aware of how do we draw a crowd to such an event without being insensitive in copy .... also he has :15 to say it in.
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  • Posted by mgoodman on Accepted
    What is the desired CTA? Do you want folks to go to the website, or just show up? If it's website hits you want, you can simply advertise the video game tournament without specifying which game(s), and disclose the games when they get to the website. Not ideal, but with just 0:15 that may be the best way to go.

    Any chance they can add one or two games that aren't weapons-related? That would take the "sting" out of the ad (and the tournament).

    Focus the message on the prize(s) and the excitement of a new video game tournament/lounge on-site in LV.
  • Posted by Jay Hamilton-Roth on Accepted
    When's the tournament?
    What other game tournaments are likely to be happening in the same timeframe?
    If there tragedy didn't happen, what would your copy look like?
  • Posted by Gary Bloomer on Accepted
    I'd postpone the tournament for at least six months.
  • Posted by lori.lopez on Author
    Decided to go with a brand spot and stay away from the specific tournament. Spot instead is a pose a problem / offer a solution format. Then discusses the gamers lounge.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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