Know-How Exchange

Ask your question ... sign up today! It's FREE!

Topic: Copywriting

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Awesome Tagline Needed : Help Pls

Posted by varunalagh on 3/5/2018 at 10:31 PM ET 250 Points

Hi

We have started a personal care brand for babies and mums. All our products are certified toxin free & natural. Our purpose is to reduce parental stress by providing safer, natural solutions to there problems. Looking for suggestions on a 4-5 word tag line which captures our purpose while broadly telling people about our business (natural baby products).

Thanks in advance
V

Posted by Jay Hamilton-Roth on 3/6/2018 at 7:51 AM Member

What's the name of your business?
Based on your research is "Certified Toxin Free & Natural" a primary reason for their purchase?
Assuming that your competition also offers similarly "safe" products, how are yours better?
Does "natural" mean "organic"? If not, what does the overly-used word "natural" mean for your ingredient sourcing?
Posted by Gary Bloomer on 3/6/2018 at 11:00 AM Accepted

What's your business called and where are you based?

Which country or countries will you sell in?

Your products are certified toxin free and natural by which authority?

What do you mean by "toxin"? What do you mean by "natural"?

You mentioned that "Our purpose is to reduce parental stress by providing safer, natural solutions to there problems." Which problems are you referring to and what kinds of stresses do your products reduce?
Posted by mgoodman on 3/7/2018 at 3:27 PM Accepted

We can certainly come up with an awesome tagline for you. First we need to have answers to the questions Jay and Gary have asked. What do you want the awesome tagline to communicate? What is the purpose of the awesome tagline? What criteria are you going to use to determine "awesomeness?"
Posted by Mike Steffes on 3/7/2018 at 4:02 PM Accepted

"Natural Baby Products for Natural Babies"
Posted by varunalagh on 3/7/2018 at 11:57 PM Author

Hi Folks

Let me try and answer the questions

- Certifying agency : Madesafe.Org, We are Asia's 1'st Madesafe certified brand
- Country of sale : India
- India is not a "No Negative" market which means if we just say toxin free or no harmful chemicals thats not enough. Its a pro positive market
- No its not certified organic
- All products are dermatologist tested to be safe for sensitive skin
- We are parents ourselves who take utmost care keeping our baby
Posted by Jay Hamilton-Roth on 3/8/2018 at 3:49 PM Accepted

Naturally Wonderful
Posted by cookmarketing@gmail. on 3/8/2018 at 7:07 PM Accepted

Baby Safe <> Naturally
Posted by Shelley Ryan on 3/29/2018 at 7:17 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs