Know-How Exchange : Copywriting

How do you use what method to write well? And what is it you want to write?

The AIDA model can also be useful in describing the sales process. A salesperson would first make a company AWARE of your company's offering, before generating INTEREST, then DESIRE, then ACTION.

And so, if you are writing tools for a sales team, the AIDA model can help you understand where in the sales process your team needs help, so that you can write appropriate and effective marketing pieces.

Even better is AIDCA

Where Action, Interest, Desire, Conviction and ACTION is aimed at achieving through your skillfull writing of copy. That's what I aim to do............through my writing.

Good luck and write well!
Monique

There is a brilliant little book called the Joy of Copywriting by John D. Yeck that is my little bible of copywriting - try getting it from www.yeck.com

And/Or read more on the www.andyowen.co.uk - I attended a copywriting course yesterday and this presentation was mentioned.

It's also an opera by Verdi.

Listen to it. It will help you become more creative while you write.

Cheers!

ChrisB