HOW ANALYZE Fits Into Our Campaign Framework

It's the moment of truth. Your campaign is active, and the numbers are coming it. But you aren't done yet.

You need to analyze and interpret the data so you can use it to improve from one campaign to the next.

Our Analyze courses show you how to really focus in on the metrics that matter the most—the ones that indicate whether or not your campaign is meeting the goals you set at the start. You'll also discover how to select the proper tools for monitoring your data, so you can make on-the-fly adjustments to improve performance. And you'll see how to present what you've learned to key stakeholders so that you can get the full support of your organization to do more of what's working.


Ready to transform your campaigns? These courses will walk you through how to implement key processes for this element.
  • Analyzing the Results of Your Content Marketing Campaign

    Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.

  • How Well Are You Connecting: Analyzing Engagement Across Target Accounts

    Collecting data, interpreting information, adjusting your course, and presenting information play a role in any marketing campaign. But precisely what you want to measure is just a little different with account-based marketing.

  • Analyzing the Results of Your Email Marketing Campaign

    Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.

  • Analyzing Your Demand Generation Programs and Campaigns

    Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then we need to talk.


Looking for more information? Explore this element by browsing these articles, webinars, and other free resources.