HOW PLAN Fits Into Our Campaign Framework
OUR LATEST PLAN TRAINING COURSES
Planning Your Content Marketing Campaign
Everyone talks about great content marketing. But very few people can tell you how to do it well. This course is for you if your current content plan is more scattershot than strategic, and if your ROI is measured by the inefficient "seeing what sticks" metric. What you'll learn here will completely change your approach.
Planning Your Account-Based Marketing Efforts
Get ready. Get set. And go start marketing! Wait... not so fast. First you need to connect with sales, gather insights, and start identifying the target accounts you'll be marketing to! Account-based marketing requires up-front planning to pull off the big long-term wins.
Planning Your Email Marketing Campaign
Before you write the first word of your first message, you need to fully plan your email campaign. You'll begin by setting measurable goals, segmenting your list, and selecting your perfect audience. With careful planning, you'll be sure you're sending the right message to the right person at the right time.
Planning for Effective Demand Generation
A successful demand-generation program can directly grow your organization's bottom line. But smart planning is key. Good planning will help you put together a process that Marketing and Sales can follow to bring in more sales opportunities and revenue... and avoid common pitfalls that so many companies encounter.