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![Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/231221-podcast-Matt-Treacey-lg.jpg)
Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and more. more![Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220922-podcast-Michael-Barber-lg.jpg)
Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more. more![New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220901-podcast-Jay-Schwedelson-lg.JPG)
Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more. more![Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190725-podcast-Ann-Handley-lg.jpg)
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters. more![Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170927-podcast-nancy-harhut-lg.jpg)
Decision science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow." more![How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170125-adi-murali-lg.jpg)
Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act. more![How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160817-podcast-dmitri-leonov-lg.jpg)
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder. more![The Positive ROI of an Occasional Flop: 'Dragons' Den' Failure Tom Hunt on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160727-podcast-tom-hunt-lg.jpg)
TEDx speaker, "Dragon's Den" failure, and successful entrepreneur Tom Hunt explains how he doubled down on his less-than-auspicious turn on the BBC's "Dragon's Den" and won big in business. more![Why Real-Time Data Is Not Fast Enough Anymore: Tim Hayden of Zignal Labs on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160413-podcast-hayden-lg.jpg)
Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive. more![Own Your Content Marketing: Owner Media CEO Chris Brogan on Marketing Smarts [Video]](https://i.marketingprofs.com/assets/images/articles/lg/140319-podcast-chrisbrogan-lg.jpg)
Digital media expert and New York Times best-selling author Chris Brogan shares his incredibly successful approach to email and how he has used content marketing. more![The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140625-podcast-ahava-leibtag-lg.jpg)
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy. more![Did You See That? EyeTrackShop's Jeff Bander Talks Eye Tracking on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/121128-jeff-bander-podcast-lg.jpg)
Before we can effectively communicate with our customers, we need to get their attention. According to Jeff Bander of EyeTrackShop, this means that when evaluating the effectiveness of our ads or calls-to-action or emails or whatever, we need to answer the question, "Did they see them?" more![The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/112112-ellen-valentine-podcast-lg.jpg)
Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! And it's likely the solution, too... more![Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/080712_waldow_falls_podcast_lg.jpg)
All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many email myths and "best-practices." more
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