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Marketing Smarts Podcasts: Search Engine Marketing

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Backlinks, Hiring Tips, and Building a Business Overseas: Kris Reid on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Search Engine Marketing
Search engine optimization expert Kris Reid shares tips for optimizing content and unconventional approaches for hiring talent. He also discusses how (and why) to build a business overseas. more
Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]

by Matthew Grant

Search Engine Marketing
"Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of content, rather than content as a function of SEO." more
Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]

by Matthew Grant

Search Engine Marketing
Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot. more
A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]

by Matthew Grant

Search Engine Marketing
What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts. more
How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]

by Matthew Grant

Search Engine Marketing
In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself. more
Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO

by Matthew Grant

Search Engine Marketing
Nichole Goodyear, strategic adviser at Extole, chats about running startups, changes in advertising, and the future of social search... in the latest Marketing Smarts podcast from MarketingProfs. more

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