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Marketing Smarts Podcasts: Public Relations

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Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast]

by Matt Snodgrass

Public Relations
Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years. more
Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. more
How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]

by Matt Snodgrass

Public Relations
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story. more
Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. more
Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). more
Building Community While Building a Global Brand: Heidi Clarke of The Sandals Foundation on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Sandals Foundation Director of Programs Heidi Clarke opens up about Sandals' work in the community, why every business should give back, and how the resort chain makes it easy for vacationers to get involved. more
Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World. more
PR Measurement Is All About Outputs, Outtakes, and Outcomes: Shonali Burke on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing. more
How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts. more
How to Triumph Over Trolls and Misinformation: Janice Person of Monsanto on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Janice Person, online engagement director at Monsanto, shares how blogger outreach and community engagement help the B2B company to overcome negative brand sentiment, misinformation, and outright trolling. more
How to Promote Your Book (Even When You Have No Time): Fauzia Burke on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Book marketing and publicity expert Fauzia Burke has run campaigns for Mary Higgins Clark and Tom Clancy, among many others. Here, she shares tips from her recent book, Online Marketing for Busy Authors. more
When Crisis Strikes, Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Chuck Brinker, director of research solutions at SurveyMonkey, shares crisis communication tips for brands and explains data's role—before, during, and after a crisis—in helping your company come out on top. more
Masterful Marketing Is Anything but Elementary: Scott Monty Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Scott Monty, executive vice-president of strategy SHIFT Communications, solves the mystery of more effective marketing—with a little help from Sherlock Holmes. more
Bringing the Mainframe to Millennials: B2B Marketer of the Year Deon Newman Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Deon Newman, IBM's vice-president of marketing for System z, and recipient of the B2B Marketer of the Year Award at the MarketingProfs Bright Bulb Awards, shares insights into what made IBM's Mainframe50 campaign successful. more
The Marketing Performance Blueprint: PR 20/20 Founder Paul Roetzer Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Paul Roetzer—founder of inbound marketing agency PR 20/20, author of The Marketing Agency Blueprint—shares tips for smart staffing and measuring marketing results from his latest book, The Marketing Performance Blueprint. more
The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results. more
Shipshape Social Strategy for B2B: Jonathan Wichmann Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
You think you have problems: Try pulling into port with a dead whale hanging off the bow of your ship! Jonathan helped turn that massive PR crisis into a defining social media success for Denmark's Maersk Line. more
Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment. more
Newsjacking, Real-Time Marketing, and the NEW New Rules of Marketing and PR: David Meerman Scott Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
A perennial favorite of marketers and marketing instructors alike, The New Rules of Marketing and PR by David Meerman Scott has sold 300,000 English-language copies over four editions. David discusses what's changed in marketing since the last edition, and how we marketers are in the midst of a communications revolution. more
Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Public Relations
Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly. more
Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]

by Matthew Grant

Public Relations
Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford. more
Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]

by Matthew Grant

Public Relations
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. more
People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]

by Matthew Grant

Public Relations
Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to ... more
Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]

by Matthew Grant

Public Relations
Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I ... more
Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]

by Matthew Grant

Public Relations
Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer—and editing not just when creating content ... more

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