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![Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/201022-podcast-Christian-Selchau-Hansen-lg.jpg)
Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process. more![Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/241220-podcast-drew-burns-lg.jpg)
Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results. more![Special Delivery: Dan Dunn of Paperplanes Discusses Programmatic Direct Mail on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/podcast-Daniel-Dunn-lg.jpg)
Dan Dunn, founder of programmatic direct mail company Paperplanes, discusses how the shift to digital advertising has opened up valuable opportunities for marketers using direct mail. more![Your Marketing Superpowers: Targeting and Personalization. Scott Dubois on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170517-podcast-Scott-Dubois-lg.jpg)
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more. more![What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/170118-podcast-nipul-chokshi-lg.jpg)
Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM. more![Embrace Revenue Responsibility With 'Full-Funnel Marketing': Author Matt Heinz on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160831-podcast-Matt-Heinz-lg.jpg)
Full-Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate to their executives Marketing's impact on the organization. more![Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160803-podcast-daniel-bornstein-lg.jpg)
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. more![How to Scale Your Lead Nurturing With Content Curation: Alicianne Rand of NewsCred on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160608-podcast-alicianne-rand-lg.jpg)
NewsCred VP of Marketing Alicianne Rand discusses lead nurturing, content strategy, curation, and licensing. more![B2B Data-Driven Marketing: Author Ruth Stevens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/podcast-ruth-stevens-lg.jpg)
Ruth Stevens discusses her book, B2B Data-Driven Marketing, shares tips on how to collect and use data to improve B2B marketing results, and offers insights from her time as a senior marketer at companies like Time Warner and IBM. more![Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160203-podcast-Kiki-Burton-lg.jpg)
Kiki Burton of Adobe offers offers a map for accessing the goldmine of customer insights your company doesn't even realize it's sitting on, and explains how you can use data management to grow your valuable audience. more![Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151125-podcast-jon-miller-lg.jpg)
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results. more![Finding Your Niche With 'Fractal Marketing': Andrew Davis Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140813-podcast-Drew-lg.jpg)
Marketing expert and bestselling author Andrew Davis talks about niche marketing, brand partnerships, and ways nonprofits can get free marketing advice. more![Audience-Centric Marketing: Tom Webster Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140219-podcast-tom-webster-lg.jpg)
Tom Webster, vice-president of marketing and strategy at Edison Research, explains the simple shift in thinking that can help marketers to create more effective messages. more![Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140212-podcast-john-foreman-lg.jpg)
MailChimp's chief data scientist explains what "data science" is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn data into insights. more![Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130327-podcast-tim-suther-lg.jpg)
This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of." more![The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/130213-podcast-revella-lg.jpg)
"Buyer personas don't work if you make stuff up," Adele Revella told me during this week's episode of Marketing Smarts. "They work if you listen to customers first." But to gather real, actionable customer intelligence, you need to talk to actual customers. That can be challenging for two reasons. more![The Rise of the Savvy Auntie: Melanie Notkin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/060612_melanie_notkin_podcast_lg.jpg)
In this week's Marketing Smarts, Melanie Notkin, founder of SavvyAuntie.com, discusses an important niche market neglected by marketers—women without children of their own, but with children in their lives. more![Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/021512_erika_napoletano_podcast_lg.jpg)
"Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week's guest on Marketing Smarts. But whatever could she mean? And why would any smart businessperson set ... more
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