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Will This Be on the Test?Email Marketing
"[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
Add Some Local FlavorSearch Engine Marketing
When McDonald's launched its specialty coffees earlier this year, its banner ads inviting consumers to "McCafé Your Day" were all over the Web. Great branding, but does such online advertising send ...
Where Everybody Holds Your NameMobile Marketing
If there's anything Second Life has taught us, it's that people like having a place to come back to—a virtual hideaway where you're always well-coiffed and surrounded by friends, and ...
We're Engaged!Email Marketing
According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
Beer Budget, Champagne StyleEmail Marketing
You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
Naughty? Nice? Get the List.Social Media
In late October, Twitter launched its Lists feature, which might just improve your life in a panoply of organization-friendly ways. The new feature helps you sort your own contacts based ...
Five, Four, Three, Two, GoneSmall Business
"You've decided to launch a blog for your business and you're busy laying the groundwork," says Mack Collier in an article at MarketingProfs. "You've selected a name for it, and ...
Bah, Humbug to the Downturn!Marketing in a Downturn
Few companies have been spared the ravages of the recession, but some strategies seem to be working to help small businesses stay afloat. In a recent article at Inc., Elizabeth ...
Lying Liars and the Lies They LieEmail Marketing
"Every once in a while," writes Ardath Albee at the Marketing Interactions blog, "I get a bit irked at the irresponsible email practices of companies that play fast and free ...
Short, Sweet and Digging for GoldSearch Engine Marketing
The purpose of a pay-per-click (PPC) ad, says Nick Usborne, is "to match a thought in a reader's mind and then move that person forward to your landing page with ...
Window-shopping, Parisian-styleMobile Marketing
Get this: 8 in 10 smartphone users say they have trouble accessing content from their handhelds. What's more, they swear they'd spend at least $9 more per month on purchases if ...
Must You Always Play It Safe?Email Marketing
Peruse the blogosphere for email marketing guidance, and you'll discover a number of seemingly inviolate dictums—rules that must not be broken if you aspire to a successful email program. But ...
Hey, Batter, Batter, Batter!Email Marketing
If you've ever pitched the idea of creating an email preference center to your team, you know what a tough sell it can be. "I had a meeting this morning ...
We Can Make Music TogetherSocial Media
In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents ...
Stop Flaunting ThatMarketing in a Downturn
"Before the current recession," writes Mark Dolliver in an article at Adweek, "popular wisdom said wealthy people tended to be relatively untouched by the ups and downs of the economy ...
This Smells PhishyEmail Marketing
As phishers (criminals masquerading as trusted entities to grab usernames, passwords and credit card info) become more sophisticated, and your subscribers become more cautious about online commerce, it's important to ...
Bring the Mayor to Your DoorstepMobile Marketing
Few things are as irresistible as a mobile game that lets players rack points up during waiting-room or bus-ride lulls. But if you're a brick-and-mortar shop, or a restaurant, there isn't ...
Give It to Me StraightEmail Marketing
"Looking for a way to punch up your email campaigns and get subscribers more engaged with your site?" Julie Waite asks in a recent post at the Bronto blog. "Product reviews ...
Over Before It StartsEmail Marketing
Those of us who check multiple email accounts throughout the day can hardly imagine a world in which people don't read messages as soon as they receive them. But in a ...
Pretense Alert!Marketing Inspiration
Copywriters Simon Glickman and Julia Rubiner of Editorial Emergency openly embrace the use of sophisticated vocabulary. They do, however, wince when a speaker or writer chooses an overly complex term ...
You're Like the Air to MeSearch Engine Marketing
In a recent post at the Online Marketing Blog, Adam Singer summarizes Charlene Li's keynote at Search Engine Strategies San Jose last summer. Co-author of the business bestseller Groundswell: Winning in ...
I Just Want to Help YouMobile Marketing
You're in the business of communicating, and in the age of Internet-and-mobile, your platforms for doing so have expanded almost exponentially. But here's a down side: From fielding phone calls to checking email ...
Risky BusinessEmail Marketing
"Having an offer for your products or services that is truly risk-free might be just the ticket you need to really make a difference in your email marketing campaigns," says ...
Somebody's Watching MeEmail Marketing
In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay ...
Don't Sow It AloneSocial Media
Kevin Nalts, a marketing director who produces hi-lar-ious videos on YouTube under the handle nalts, once joked that after cutting a bazillion notches into his belt, he still has no idea ...