Quick Reads: Writing

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Four Steps to Becoming a Social BusinessSocial Media
Edelman's David Armano, an expert in idea conceptualization, has put together a chart that lets you graph your progress as a social media high-flyer in four steps: crawling, walking, running ...
When Expensive Marketing Collateral Is a Waste of MoneyB2B Marketing
In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
How and When to 'Reply All'Small Business
The "reply all" button can produce all kinds of headaches—from filling inboxes with unnecessary chatter to damaging a brand's reputation. "Unwitting or careless use of reply all spawns much mischief," ...
Two Key Rules for B2B SEOSearch Engine Marketing
"White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
How to Search-Optimize Your Press ReleaseSearch Engine Marketing
Do you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
Three Tips for Gaining Excellent Click-Through RatesEmail Marketing
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
SEO and Comment Spam: A Cautionary TaleSearch Engine Marketing
If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
Three Steps to Getting B2B Client EndorsementsB2B Marketing
There's nothing like a good case study from a happy client to prove your worth in a public endorsement. But if you're like a lot of B2B marketers, getting clients ...
Four Ways to Search-Optimize Your Site StructureSearch Engine Marketing
Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
Three Ways to Solve Duplicate Content Issues at Your WebsiteSearch Engine Marketing
Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
Three Ways to Boost Blog Comments and Your SEO ProgramSearch Engine Marketing
You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
Use Your Address to Get Noticed in Google PlacesSearch Engine Marketing
In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
Three In-House Initiatives to Improve B2B Content MarketingB2B Marketing
"Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
How to Fight Offline Decisions That Can Hurt SEO StrategiesSearch Engine Marketing
Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, ...
Three Tips for Effective Email PersonalizationEmail Marketing
When used improperly, email personalization can go horribly wrong, writes Dutch Hollis at Chief Marketer. "You could, for instance, thank the wrong person for a purchase or misspell a customer's ...
Three Crucial Questions to Ask an SEO CopywriterSearch Engine Marketing
When outsourcing your SEO, says Heather Lloyd-Martin, you have to ask the right questions if you're going to find the right candidate. "SEO copywriting professionals can have a wide variety ...
When Wrong Grammar Is RightSmall Business
If you say "this is she" rather than "this is her," or "it must have been they" rather than "it must have been them," your high school English teacher would ...
Four Ways to Eliminate Friction at Your Landing PageEmail Marketing
"Go to this website, click that link, call this number, fill out that form," writes Lary Stucker at FreshClicks. "Anytime you ask people to do something, you are creating a ...
How to Optimize an About Page: Create Information LevelsSearch Engine Marketing
Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
Hot New Tools to Provide Hot New Blog ContentSocial Media
One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
Three Unusual Places Your Keywords Should GoSearch Engine Marketing
You've no doubt optimized your site and marketing materials for top keywords, but have you thought about the influence they can wield in less traditional ways? Consistently optimized messaging across ...
Four Keys to Finding Better KeywordsSearch Engine Marketing
In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
Four Ways to Find the Right Tone for Your Web CopySmall Business
You know online content should have a more conversational tone than other marketing materials. But remember that "informality" isn't a one-size-fits-all proposition. "Conversational style has room for plenty of variation," ...
How to Use Google's New Metatags to Protect Original Content Search Engine Marketing
In a recent Search Engine Land post, Matt McGee reports on Google's experiment with new metatags designed to help identify original sources of online content found through Google News searches. Google's ...
Four Ways to Translate Technospeak into Your Customer's LanguageHigh-Tech Mktg & Sales
"Writing marketing content for technology companies is not so much writing as it is translation from a foreign language," writes Cheryl Goldberg in a post on the High-Tech Communicator blog. ...