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Do You Still Email Like It's 1999?Email Marketing
"Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
Why You Might Need a Brand Journalist to Tell Your StoryContent Marketing
Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience ...
Four Tips for Subject-Line SuccessEmail Marketing
Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
What Gardening Can Teach You About Keyword Plans Search Engine Marketing
What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
Newbie Blogger Blunders to AvoidContent Marketing
You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, ...
Three Ways to Boost Email Marketing ROIEmail Marketing
Despite the naysayers who like to predict the imminent demise of email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every ...
Three Backlinking Mistakes to AvoidSearch Engine Marketing
A strong SEO program relies on backlinks—links to your website from external sources. "Those backlinks signal to search engines how influential and relevant your business is online," writes Chris Sheehy ...
Three Email Copywriting Tips for Non-ProsEmail Marketing
Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...
Five Tips for Writing Email Copy That SellsContent Marketing
Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog. ...
Content Marketing Lessons From The Daily ShowContent Marketing
The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
Must-Have Habits of Successful Video Content MarketersContent Marketing
Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft ...
Three Key Changes to Facebook's Brand Timeline PagesSocial Media
In February, Facebook launched its updated Brand Timeline pages, which include better opportunities for customizing a brand page, among other features. Wildfire Interactive CEO Victoria Ransom has detailed six things ...
Five Ways to Permanently Defeat Writer's BlockContent Marketing
You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
Three Keyword Pitfalls Sure to Kill Your SEO EffortsSearch Engine Marketing
"Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
How to Discover an SEO Cheater in Your MidstSearch Engine Marketing
When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. ...
Before You Name Your Company, Consider How Google Will Rank ItSearch Engine Marketing
Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online ...
Key Steps in the Quest for Quality LinksSearch Engine Marketing
"What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get." Hard—but not ...
A Seven-Step Road Map for Your Content MarketingContent Marketing
Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
Three Ways to Make Your Content Search-FriendlySearch Engine Marketing
In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
Four Ways Small Businesses Can Make a Big Email SplashEmail Marketing
"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If you were to sift through campaigns and results (as I do), the ...
Four Ways to Own the First SERPSearch Engine Marketing
"When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
Create Content for Each Stage of the B2B Buying JourneyContent Marketing
Not every potential buyer approaches your business with the same enthusiasm or interest. In a MarketingProfs article, Paul McKeon identifies the four stages of the B2B buying cycle—and how to ...
Five Tips for Attaining Editorial ExcellenceContent Marketing
People tend to remember the best or the worst, but not so much what's in between those extremes. So, as a marketer, your content should radiate goodness—and not distract with ...
Quick Tricks for Dressing Up Your YouTube VideosSocial Media
There are many ways to produce an attention-getting video, but much of it still feels like alchemy. Lucky for us, Stephanie Buck has pinned eight tricks for brands to try—ones that ...
The Importance of Quality Content to Search OptimizationSearch Engine Marketing
"Not too many years ago, content was produced by analysts, researchers, writers and journalists who spent a great deal of time developing well-written, thoughtful and provocative material," writes Joellyn Sargent ...