Quick Reads: Writing

Access thousands of our writing online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

All in Good (SEO) TimeSearch Engine Marketing
"They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
Now There's an Owl for ThatMobile Marketing
Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
Time for Tea and TweetsSocial Media
Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say ...
Hurry Up or You'll Be Sorry!Email Marketing
Some companies seem addicted to email campaigns that shout breathless, time-sensitive offers. Each week, it seems, they tell subscribers about special deals that simply can't be missed—only to make a similar ...
You Were Right Here All the Time?Search Engine Marketing
We recently encouraged businesses to expand their local search horizons and add more local flavor to their national search campaigns. Now, in a post at the Content Rich blog, Jon Wuebben ...
The Birth of a BlogHigh-Tech Mktg & Sales
When building an online community, there are some underlying principles that hold true whether a company is large or small, and among those is a genuine commitment to openness and ...
Lessons of the Little MermaidSocial Media
You're probably familiar with the story of The Little Mermaid. In this classic tale of unrequited love, a girl exchanges her voice for the chance to be close to a ...
I No Robot. Hear Me?Email Marketing
Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...
Cheers to a New Year of SEOSearch Engine Marketing
What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules ...
I Knew You'd Be There for MeMobile Marketing
Belgian beer label Stella Artois has added a splash of engagement to its marketing strategy with Le Bar Guide. Developed by Acrossair, Le Bar Guide is a free app that points ...
To the Power of FiveLead Generation
More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath ...
Ride the Wedding-Dance WaveSocial Media
Last summer, a happy couple sent ripples through the Net when their video, JK Wedding Entrance Dance, hit YouTube. The video depicted a wedding entourage dancing down the aisle to Chris ...
You'll Be Shocked and Amazed! Or Maybe Not.Small Business
The purpose of a subject line or headline is, obviously, to persuade a reader that she must look inside. But if your tantalizing teaser promises far more than the email ...
It's All in How You Say ItSearch Engine Marketing
Your own keyword analytics data is the most valuable marketing asset of your company, says WordStream’s Larry Kim in an article at MarketingProfs. The data contained in the keyword report ...
Showcase Your Brand App-titudeMobile Marketing
Ever wish you could take your favorite Web strategist with you wherever you roam? Well, sure enough, now you can. App developer MotherApp brings you the Web Strategy iPhone App, which ...
Brewing up Great Social-Media ContentHigh-Tech Mktg & Sales
IT buyers are among the most active participants in social media. In fact, over half of technology decision-makers employed some type of social media, according to Forrester Research. So there's ...
Hop Aboard the Search ExpressSearch Engine Marketing
As Max Starkov writes in an article at Hotel Interactive, the hotel industry is the perfect candidate for managing customer relations via mobile devices. "Using the mobile space to provide ...
That's Mine! My Name's on It!Social Media
Let's say you sell trendy furniture for family-friendly prices. What's the best way to push product and spread brand awareness? Well, you could try developing and offering: A showroom. Pros: People ...
Put on a B2B FaceB2B Marketing
It looks like Facebook is definitely here to stay. As of this writing, based on Alexa site rankings, it's the second-most-visited website on the Internet. That kind of reach can ...
Careful How You Link UpEmail Marketing
"Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
Dial M for Mobile SearchSearch Engine Marketing
According to research from SEMPO, more than 64 million US wireless subscribers surfed the mobile Internet in May 2009—almost twice as many as in the previous year. That accounts for ...
I Just Love to See RedMobile Marketing
Finally, a barcode-scanning app that works like a charm. For a mere $1.99 at the App Store, RedLaser, an application developed by Occipital, turns any iPhone into a functional barcode ...
The Word on the (Virtual) StreetEmail Marketing
In a recent post at the Retail Email blog, Chad White highlights a host of interesting takeaways from this month's Winter Email Insider Summit. Among them are some hot email marketing tactics you may ...
Picture Yourself at the TopSearch Engine Marketing
Major search engines now have their own image-search functions that provide image-search listings in regular Web-search results, writes Pandia Search Engine News in a recent article. And although searchers may ...
Your Moustache Makes a Good PointSocial Media
Ever heard of Movember? It's a movement of men who shave their faces at the beginning of November and spend the rest of the month growing a saucy moustache, which they ...