Quick Reads: Writing

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Getting Testy Again and AgainEmail Marketing
"Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
Nobody Likes a Wild-Goose ChaseEmail Marketing
Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
Try not Pitching at AllSmall Business
Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
Short, Sweet and Clicked-ThroughEmail Marketing
In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
Give Them the B2B Content They WantHigh-Tech Mktg & Sales
"B2B readers love web content," writes Cris L. Rominger in a post on the Red On Marketing blog. "Anyone who has created or consumed content in the B2B marketplace knows ...
You Talkin' to Me?Social Media
Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on: Last year, to sell tickets ...
Subject: Rock On!Email Marketing
"A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
Meet the SEO Royal FamilySearch Engine Marketing
We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
Think of It as a ClubEmail Marketing
You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
Summer's Coming: Make LemonadeMarketing in a Downturn
"The economic downturn spells bad news to most marketers," says Jack Trout in a post at the Branding blog, "but a slump also presents an opportunity to build brands." He ...
No Chocolate in the Peanut Butter!Email Marketing
"There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
Keep in Touch This Summer, OK?Email Marketing
As summer approaches, and your subscribers begin to go on holidays, you might wonder whether you should scale back your email campaigns. But in a post at the Email Experience ...
No Peeking!Email Marketing
When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
Spice Up That Limbo SpaceSocial Media
Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
Green Facts for GreenbacksEmail Marketing
In the past, recessions have proven disastrous to the momentum of eco-conscious movements. But not this time. "There is a growing body of evidence that [green policies pay big] dividends," ...
Free Resources That Can Pay OffEmail Marketing
While the blogs we highlight are a great resource for email marketers, you might also benefit from the more in-depth guidance of downloadable whitepapers. Companies have discovered the marketing advantage ...
Facebook Freebies DemystifiedSocial Media
So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
Pick a Price, Any PriceMarketing in a Downturn
When you have customers scrambling to make ends meet, or cutting back on unnecessary expenditures, it might seem foolhardy to let them set prices for your product or service. But ...
Keepin' It RealEmail Marketing
With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
Spend Less, Get MoreSearch Engine Marketing
Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
Just Ask the Man Who Owns OneEmail Marketing
You've probably made a practice of asking customers to review your products, but are you using their praise to its full advantage? "Recently," says Kelly Lorenz at the Bronto blog, ...
Survey Says ...Email Marketing
When you receive an invitation to take a survey, are you more likely to click on a link labeled Take a brief survey, or one that says Take a 5-minute ...
Baby, You Can Tweet My CarSocial Media
Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
Brainstorm Like a RainmakerSmall Business
Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
Five Stages of the Purchase CycleSearch Engine Marketing
Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...