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Take 10: How to Create a Company Blog That Rocks

Michael Miller
Fri., May 27, 2011, 11am ET (8am PT)
10 minutes

Facebook and Twitter may dominate the current social media landscape, but that doesn't mean that blogging—the granddaddy of social media—shouldn't play a role in your marketing mix. Producing a blog remains a great way to put a personable public face on your company, brand, or product. Plus, blogs provide a solid platform for engaging your customers (and prospects) with fresh content while establishing your authority within an industry.

In this Take 10, Michael Miller, author of The Ultimate Web Marketing Guide, gives solid reasons for establishing a company blog, discusses where it should reside, and offers suggestions on the types of content to include as well as ideas on enlisting content contributors. After listening to this Take 10, you'll be ready to get the pieces in place to launch your own company's blog.


Michael Miller is the author of more than 100 non-fiction books published in the past two decades. Collectively, his books have sold more than one million copies worldwide. His best-selling titles include YouTube for Business (Que, 2008), Teach Yourself YouTube in 10 Minutes (Sams, 2009), Online Marketing Heroes (Wiley, 2008), and The Complete Idiot's Guide to Search Engine Optimization (Alpha Books, 2009). Michael worked almost 20 years in retail and corporate marketing environments before switching to writing full time in 1999. Throughout his career, Michael has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Why a company blog is crucial for business
  • How to choose the best place for your blog to reside
  • What content modules and links to include on your blog
  • How to deal with positive and negative comments
  • Who should contribute to your blog
  • What to blog about
  • How often you should post

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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