Managing negative comments on Facebook is not about deleting every insult, criticism, or complaint on your wall.

Instead, it means having a clear policy on the types of comments and conversations you'd like to encourage (or at least tolerate), the types you'd like to discourage (or prohibit). And, above all, it means understanding the tools that Facebook provides to help you administer conversations on the pages you control.

During this 10-minute tactical webcast, you'll learn how to manage comments from your Facebook Page's admin panel as well as on your wall itself. You'll uncover how to filter out certain words or phrases, set permissions on what fans can and cannot post, and rescue comments mistakenly marked as spam.

This Take 10 is designed to give you the tools needed to confidently face negative comments with an open mind and a positive attitude. You'll walk away with a framework for moderating conversations on your page and establishing a comment policy that is just right for your organization.