Take 10 Author Series: How to Present Ideas That Inspire Change
- Nancy Duarte
- Fri., Sep. 16, 2011, 11am ET (8am PT)
- 10 minutes
Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in marketing and business. This webcast with Nancy Duarte covers essential advice on creating powerful presentations from her popular book, Resonate, plus a few exclusive tips that Nancy saved just for us.
Stories have always been part of the human experience, from the earliest days of traveling storytellers of the ancient world to today's social media raconteurs. And riveting presentations are always the ones that inspire change, conjure strong emotions, and ignite the desire to share the story with friends. But what are the crucial components of a presentation that resonates? And, most importantly, how can you craft one?
In this Take 10 Author Series webcast, Nancy Duarte shares her insights into what makes an engaging presentation, culled from her years of extensive research regarding story in literature, cinema, and speech-making. She guides you through the different stages of a good story, discusses the traits that all great orators share, and offers ideas for harnessing the power of possibilities in your presentation. Plus, she gives you tips for taking your audience on a journey from what is to what can be, if only they adapted your idea or product.
Nancy Duarte has created more than one-quarter of a million presentations since 1988. As founder of one of the largest woman-owned businesses in Silicon Valley and with experience working with global companies and thought leaders, Nancy Duarte has influenced the perception of some of the world's most valuable brands. Her clients include Apple, Cisco, the Food Network, Facebook, GE, Google, Al Gore, HP, Nokia, TED, Twitter, and World Bank. Seeing presentations as the most powerful persuasive medium, she was determined to crack the code on why some presentations are riveting, while others are unbearable. She released Resonate: Present Visual Stories that Transform Audiences (Wiley, 2010), which identifies hidden story structures inherent in great communication. She authored the award-winning book slide:ology: The Art and Science of Creating Great Presentations (O'Reilly Media, 2008), where more than 20 years of experience is distilled into visual-communication best practices.
Who Should Attend?
This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.
What Will You Learn?
- 3 vital components of an engaging story
- Why you should obsess about your audience
- Who the real hero (surprise!) of your story is
- 3 critical tasks that every presenter should perform
- How to shape a story that resonates with your audience
- How to overcome the hurdle of a "boring" subject
- The golden rule of giving presentations
About our Take 10 Program
In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!
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