MarketingProfs University: The Expanding Facebook Universe
- Jeff Bullas
- DJ Waldow
- Thu., Apr 11, 2013 12pm ET (9am PT)
- 90 minutes
There's no denying that we live in a social world where Facebook is (arguably, to some, perhaps) king. With Facebook changing on what seems like an almost daily basis, it's paramount that you keep up.
In this PRO seminar, we will look at what Facebook means to the modern marketer, given its central role on an increasingly social Web. We'll also examine how Facebook can be used strategically within the context of your overall marketing mix. Along the way, you will get practical advice on integrating Facebook with a range of digital and social media assets, including your blog, YouTube, Twitter, and Pinterest.
Jeff Bullas is a consultant, blogger, strategist, and speaker. He works with companies and executives to optimize their online personal and corporate brands through the use of social media channels. Author of the Amazon best-selling book Blogging the Smart Way—How to Create and Market a Killer Blog with Social Media (Jeff Bullas, 2012), Jeff's own blog is included in AdAge.com's Power 150 ranking as a top 50 marketing blog.
Who Should Attend?
If you're a marketer looking to learn more about Facebook and how you can strategically work it into your marketing mix, this PRO seminar is for you.
What Will You Learn?
- How to use Facebook to create greater brand awareness
- Ways in which Facebook can improve customer engagement
- Tips for using Facebook to increase sales
About MarketingProfs University
This PRO seminar is the first class of MarketingProfs University's Cracking the Facebook Code course. This 6-class course will take you past the fundamentals of Facebook, providing you with the techniques and knowledge needed to optimize your page; attract and engage fans; generate leads; and drive sales. Like what you see here? Register now for the complete course—PRO members save 40%!
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.
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