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How to Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget

Bill Lee
Matthew T. Grant
Thu., Mar. 28, 2013, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Nowadays there's a ton of research showing that buyers and prospects are ignoring traditional marketing approaches. Their information source of choice, as they progress through their decision making process, is their peers. That means they'd rather hear from your customers instead of you.

This PRO seminar will use case studies and show you how a growing number of firms are devising creative and effective ways to involve their customers in marketing and selling for them. Creating customer advocates is less expensive, more effective, can produce new business quickly, and is capable of creating a clear impact on your revenue and overall profitability.


Bill Lee is an authority on customer advocacy and community building. Through his organization, Customer Reference Forum, he has built his own community of top tier companies around these concepts with firms such as Oracle, Intel, Wells Fargo, AmerisourceBergen, Siemens, AT&T,, EMC, and others. He has been published, quoted or interviewed by Harvard Business Review (HBR), The Wall Street Journal, Fast Company Online, Forbes Online, Rain Today,, CRM Magazine and dozens of other major publications.

Who Should Attend?

If you are interested in uncovering the hidden potential of a customer advocate program, this PRO seminar is for you!

What Will You Learn?

  • How companies like, SAS Canada, and Microsoft are seeing big payoffs from their customer advocacy programs
  • Why firms are replacing traditional marketing by re-creating the local community buying experience that customers crave
  • How you can maximize Return in Relationshipģ


The Hidden Wealth of CustomersTen lucky winners will be chosen at random to win a free copy of Bill Lee's book The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset. In this book, Bill offers a compelling vision for a return on relationship with your most valued customers. To qualify, simply complete the short survey at the end of the live Q&A session.

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