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Take 10: What's in it for Them? Crafting a Compelling Value Proposition

Corey Eastman
Fri, Oct 18, 2013
10 minutes

Many businesses rely heavily on word-of-mouth or referrals to generate new business, which can cause uncertainty when evaluating your new business pipeline. If you're interested in moving away from serendipitous growth and looking to take control of your future client base, you need to start focusing on what makes you different.

In just 10 minutes you'll learn how to identify who your ideal customer really is, and what your unique value proposition should be in order to achieve product-market fit. In addition, you'll pick up actionable tactics and tools that help you articulate your positioning through direct interaction with your ideal target customer.


Corey Eastman is a Toronto-based former professional athlete, founder of two businesses, and employee at one successful startup. He is currently the Principal and Founder of a business development and new growth innovation consultancy that works specifically with creative service firms globally. He has worked with companies such as IBM, Rypple (acquired by, and Teehan+Lax.

Who Should Attend?

  • Business development professionals
  • Copywriters
  • PR Professionals
  • C-Level Executives
  • Marketing strategists and analysts

What Will You Learn?

  • How to understand your ideal customer
  • How to build a compelling value proposition
  • Actionable tactics and tool to get more leads into your sales funnel

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In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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