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How to Use Google Analytics' Secret Data to Improve Your Search and Social Campaigns

Jeff Sauer
Jennifer Kelly
Thu, Mar 6, 2014, 12pm ET
90 minutes
This online marketing seminar received 4 star(s)

You've been collecting valuable data about your search and social campaigns for years and you may not have even known it! If you use Google Analytics on your website (which an estimated 75% of all websites do), the simple act of collecting visitor data opens the door to a treasure trove of information about how organic search and social media are impacting your traffic.

This PRO seminar will help you find and understand the rich search and social data that is available to you within Google Analytics and how to use it to shape your future campaigns. Attendees will walk away with several actionable tips that can be used to measure and improve their search and social campaigns.


Jeff Sauer is a digital marketing consultant, speaker, and teacher. Jeff writes about Google Analytics and SEO on his blog, and helped Three Deep Marketing become one of Inc. magazine's fastest growing companies in America in 2010-2013. As a serial entrepreneur, he is currently working on bringing startup ideas to life while also becoming an adjunct faculty instructor at the University of St. Thomas. Jeff was named the 2012 CIO of the Year in Minneapolis and serves on the board of directors for the MnSearch and MIMA.

Who Should Attend?

Marketers and small business owners, especially those who use Google Analytics to track site traffic.

What Will You Learn?

  • How to gain a better understanding of visitor demographics and how to use that information to build future campaigns
  • How to use Google Analytics' multi-channel funnels to prove the value of your SEO and social efforts
  • Simple tips and tools within Google Analytics that will help analyze your search performance

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