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Personas: How-to articles covering the latest marketing tactics, tips, and strategies.
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Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.Jake AtheyIs your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in ...
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Segmentation Models Are Outdated: How to Update Your Marketing Segmentation PracticesVignesh ClingamFor decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits.
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Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus LinderGenerating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
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Avoid These Four Marketing Budget-Planning Mistakes This SeasonJ.J. KardwellDespite the annoyance, budget planning is an absolute necessity. Without it, you can't proceed or succeed. When planning for 2018, here's how to avoid and correct the top 4 mistakes ...
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10 Questions to Ask When Interviewing Your Next B2B Digital Marketing AgencyAlexander KeslerIf you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask ...
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Four Ways to Use SIC and NAICS Codes to Boost Marketing EffectivenessMimi MilesThe SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers ...
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Travel as an Indicator of Demographics and Lifestyle [Infographic]Laura ForerUnderstanding your customers' travel preferences can help you to better understand and reach them.
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Five Top Content Leaders Shed Light on the Needs of Modern B2B MarketingBarry FeldmanContent marketing experts Scott Abel, Ardath Albee, Michael Brenner, Ann Handley, and Robert Rose share a heap of insights on content. If you know content marketing, you know that's quite ...
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Four Steps for Driving Customer Loyalty With Data SciencePauline BrownTo build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships.
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How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real ResultsJon MillerAccount-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and ...
Personas: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.
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Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]by Matthew GrantHas your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out key elements of personas you can really use.
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How-to Articles
- How European B2B Marketers Succeed With Authentic Marketing: ... by Karie Burt
- Why a Purpose-Driven Marketing Strategy Matters in B2B by Kellie Walenciak
- How to Stop Overpaying for Google Ads: Three Smarter Bidding ... by Shawn Denney
- Google's SEO Policy Changes, Gen AI, and Your Marketing and ... by Karla Jo Helms
- Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' ... by Georgia Harris