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How to Use Metrics to Achieve Greater Results From Your Next Exhibit

Joe Federbush
Jennifer Kelly
Thu, Oct 16, 2014, 12pm ET
90 minutes
This online marketing seminar received 4.5 star(s)

Measurement is critical to driving success, identifying strengths and weakness, and improving customer relations. With event and tradeshow costs taking a big bite out of marketing budgets, measuring exhibit performance should not, and cannot, be ignored. Oftentimes, though, management will require metrics to justify their company's event marketing participation, but the right measurement tools are not always available.

In this PRO seminar, we'll share how exhibitors, regardless of size or budget, can develop and execute an effective and strategic event marketing measurement strategy. You'll learn how to use the right tools to justify your event's budget, and you'll take away tried-and-true tips such as how to calculate the optimal booth size and number of personnel needed to achieve maximum results.


Joe Federbush is the vice president of sales and marketing for Exhibit Surveys, Inc., and has more than 20 years of experience in the event marketing industry. Joe has conducted research studies that have helped hundreds of exhibitions, event producers, and exhibitors worldwide. With his insight, companies have been able to execute more strategically and deliver greater ROI for their event marketing endeavors.

Who Should Attend?

This seminar is designed for anyone involved in executing their company's event marketing program, setting or approving event marketing budgets, and/or responsible for ROI metrics, market research, or surveys.

What Will You Learn?

  • How to identify the right research methodologies based on your event objectives
  • The tools you should use to measure your exhibit performance
  • How to bring greater accountability and budget justification to your event marketing program

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