H2H: Learn to Speak Human, Share Human, and Market Human
- Bryan Kramer
- Jennifer Kelly
- Thu, Oct 23, 2014, 12pm ET
- 90 minutes
We've been trained to speak "business to business" (B2B) or "business to consumer" (B2C), but businesses and products do not have emotions—humans do. Many times we fail to communicate with our audience in an authentic way that creates a connection.
In this PRO seminar, we'll explore why and how marketing communications need to be adjusted to exude the same simplicity, empathy, and imperfection that exist in human nature. We'll uncover why so many marketers struggle to truly connect with people via social media, and provide you with tips to engage your audience on a human level.
Bryan Kramer is a social business strategist, author, speaker, and president/CEO of PureMatter in Silicon Valley. His first book, There is No B2B or B2C: It's Human to Human #H2H, reached the top 1% of business books in its first week on Amazon.com, and he is releasing his second title, Shareology: Using the Study of Sharing to Power Human Business, in the spring of 2015. Bryan was featured on the Top 50 Social CEOs on Twitter Globally list by Huffington Post, the Top 25 Influencers to Follow list by Forbes, and the 100 Most Influential Tech People on Twitter list by Business Insider.
Who Should Attend?
Marketing executives, marketing practitioners, managers, HR professionals, and business-minded humans who want to learn how to be better marketers and/or managers by making real connections with other humans.
What Will You Learn?
- The four rules of social context
- Why the six basic human needs are critical to connecting with your audience
- What a "Focker Moment" is and why you should celebrate failure
- The secrets to making ideas crowd-worthy
As a special bonus with this PRO seminar, ten lucky attendees will be chosen at random to win a free copy of Bryan's book, There is No B2B or B2C: It's Human to Human #H2H. To qualify, simply complete the short survey at the end of the live Q&A session.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.