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Take 10: How to Drive New Business With SEO

Peter Platt
Fri, Nov 21, 2014
10 minutes

More than 70% of your website's search traffic typically comes from people who already know who you are. With that in mind, instead of spending your time and energy striving for the top-ranked spot on Google, why not focus your SEO efforts on generating traffic from more qualified prospects—people who are searching for the product or service you provide?

In just 10 minutes, you'll learn how to shift your SEO strategy from branded to non-branded traffic. We'll share what data you should analyze, and basic improvements you can make to generate new (and more qualified) business opportunities.


Peter Platt is a 25-year veteran of the agency business and has been involved in Internet marketing since the early 1990s. He was also one of the first 100 people to be certified in the Google AdWords program in 2004. Peter's experience is a unique combination of business development, account management, technology and strategic planning skills. Peter writes for iMedia and presents at an array of conferences, including MediaPost and iMedia.

Who Should Attend?

If you are responsible for your company's web presence (or currently working with an SEO firm), then this Take 10 is for you.

What Will You Learn?

  • Why being in the top spot on Google isn't the most important thing
  • How to segment your branded and non-branded search traffic
  • How to improve your website pages
  • How to monitor the results

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