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How to Use Testing to Improve Website Conversions

Justin Rondeau
Jennifer Kelly
Thu, Dec 11, 2014, 12pm ET
90 minutes
This online marketing seminar received 4.5 star(s)

Getting visitors to your website is easy enough, but encouraging them to take action and convert is the hard part. Many marketers include testing in the final step of their optimization process and use it to glean information on how to increase their conversion rates. But, to do it effectively, there are a few important steps you should follow before you start to ensure you get the most from your results.

In this PRO seminar, we'll cover the steps you should take to use testing to increase your conversion rates. You'll learn what elements to focus on, including lead generation pages, the homepage, and buttons. You'll walk away with new ideas that you can apply to your website and landing pages immediately.


Justin Rondeau is a data-driven marketing evangelist with a specialty in optimization via data analysis and split testing. He is an international speaker on optimization, and works closely with ecommerce companies. He hosts several Boston-based meetups spanning many digital marketing topics, and has provided hands-on training for several Fortune 500 companies. After seeing 2,500+ A/B and MVT tests, Justin has made it his mission to educate marketers about optimization and to get them to 'Test Smarter, Not Harder.'

Who Should Attend?

Anyone who is interested in learning how to increase conversions on their website.

What Will You Learn?

At the end of this seminar, you will be able to:

  • Identify the most important areas to test
  • Apply the tips shared on how to test your site
  • Implement three new test ideas

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